Women Shop Most: Would They Make Better Brand Managers?

We know that women make the majority of purchase decisions in America, but can we also surmise that they would [therefore] make better brand managers than men?

I'm not a brand manager, but I have a hunch that the skills required to accurately target a consumer segment and implement a successful brand strategy is largely dependent on the background and collective experience of the brand manager. These attributes (at casual glance) seem to be gender-agnostic, but experience in the market-place - specifically shopping activity - might increase awareness or provide a slight edge to women.

On the other hand, author Martin Lindstron [buy-ology] suggests (perhaps I should say "has proven") that buying behavior is hardwired into emotional connections which are deeply embodied in long-term memories.

Women Shop Most: Would They Make Better Brand Managers? I'm not convinced they would, but some good research data would certainly be interesting.