230645 Resource 193636 1 1 1239984663881 1239986040689 Controlled Women Shop Most: Would They Make Better Brand Managers?

This is one of those questions that requires hardened and reliable research data, but here are a few observations.

We know that women make the majority of purchase decisions in America, but can we also surmise that they would [therefore] make better brand managers than men? I'm not a brand manager, but I have a hunch that the skills required to accurately target a consumer segment and implement a successful brand strategy is largely dependent on the background and collective experience of the brand manager. These attributes (at casual glance) seem to be gender-agnostic, but experience in the market-place - specifically shopping activity - might increase awareness or provide a slight edge to women. On the other hand, author Martin Lindstron [buy-ology] suggests (perhaps I should say "has proven") that buying behavior is hardwired into emotional connections which are deeply embodied in long-term memories. Women Shop Most: Would They Make Better Brand Managers? I'm not convinced they would, but some good research data would certainly be interesting. 10 application/xml false brand management brand managers consumer behavior <script type="text/javascript" charset="utf-8" language="javascript" src="http://static.polldaddy.com/p/1546295.js"></script><noscript> <a href ="http://answers.polldaddy.com/poll/1546295/" >Women Shop Most: Would They Make Better Brand Managers?</a> (<a href ="http://www.polldaddy.com"> online polls</a>)</noscript> Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.5; en-US; rv:1.9.0.8) Gecko/2009032608 Firefox/3.0.8 127.0.0.1 127.0.0.1 $Admin 72.254.116.170 false true false false true 196901 false false true false false false true 193636 blog blogsite/GlobalTC/web